Cookie Policy – Rome Iconic Tours

Last updated: [08/08/2025]

1. Introduction

We use cookies to enhance your browsing experience, collect data on site usage, and personalize advertisements. By continuing to use our site, you consent to the use of cookies as described in this Cookie Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They may collect information related to your browsing behavior, preferences, and other useful details to improve your experience.

3. Types of Cookies Used

• Essential Cookies: Necessary for the functioning of the website (e.g., managing sessions and bookings).

• Analytics Cookies: Used to collect information about how the site is used through tools like Google Analytics.

• Marketing Cookies: Used to personalize advertising, including Google Ads, Facebook Pixel, and other targeting tools.

• Third-Party Cookies: For example, cookies used to manage images via Pexels.

4. Consent to the Use of Cookies

When you first access our site, a banner will ask you to accept the use of cookies. You can choose to accept or reject non-essential cookies. You can also manage your cookie preferences through the Cookie Preferences Center.

5. How to Manage Cookies

You can manage cookies directly in your browser settings. You can block or delete cookies, but some site features may not work correctly without them. For more details on how to manage cookies in your browser, please refer to your browser’s guide.

6. Third-Party Cookies

Some cookies are managed by third parties, such as Google Analytics, Facebook, and Pexels. We encourage you to read the privacy and cookie policies of these third parties for more information on how they process your data.

• Google Analytics: Google Privacy Policy

• Facebook Pixel: Facebook Privacy Policy

7. Cookies for Personalized Advertising

We use advertising cookies (such as Google Ads and Facebook Pixel) to personalize advertisements and enhance the user experience. These cookies allow us to show relevant ads based on your browsing behavior. You can control your advertising cookies in your browser settings or through the Cookie Preferences Center.

8. Cookies and CCPA (California Consumer Privacy Act)

Cookies may be used to collect information about your browsing behavior, which may be used for advertising purposes. Although we do not “sell” your personal data, some information may be shared with Google or Facebook for advertising personalization. If you do not want your data to be used for personalized ads, you can manage your preferences in the Cookie Preferences Center.

Final Notes

This version of the Privacy Policy and Cookie Policy includes all relevant updates for compliance with both GDPR (for European users) and CCPA (for Californian users).

If you have any further questions or concerns, please don’t hesitate to reach out to us at info@romeguidennow.com.